(01) Introduction

Every popup in NYC. One place.

Stop searching through Instagram stories, TikTok, newsletters, and group chats. Discover every beauty drop, fashion activation, café collab, and sample sale across NYC—before it's gone.

TodayWeekendBeautyFree
12 nearbyLive
SohoEnds 8pm
(02) The Problem

Popups are everywhere.
Finding them isn't.

SCATTERED TODAY

Instagram StoriesReelsTikTokBrand NewslettersEvent PagesStreet FlyersWord of Mouth

Most people hear about the best popups after they've already ended.

ONE DESTINATION

Popups NYC brings every activation into a single, beautiful feed.

Updated in real time
(03) Discover

Never miss a popup again.

Discover Nearby

Find every popup happening today, this weekend, or later this month across SoHo, Williamsburg, and the West Village.

Interactive Map

Explore NYC visually.

Save Favorites

Bookmark before they vanish.

Get Reminders

Alerts before activations end.

Trending Now

What's worth the line.

Personalized Recommendations

Follow your favorite brands and discover new ones you'll actually love.

Limited-Time Alerts

Know exactly when it ends.

Digital Popup Passport

Collect every visit. Unlock badges.

(04) For Brands

Get more people through your doors.

Launch your popup where NYC is already looking. Create a beautiful landing page, collect RSVPs, capture emails, and measure your activation — all from one platform.

Popup · Glossier Café SoHo
Last 7 days

RSVPs

1,284

+18%

Page Views

9,412

+34%

Check-ins

847

+12%

MONTUEWEDTHUFRISATSUNNOW
(a)

Reach More People

Get discovered by thousands of New Yorkers actively searching for things to do.

(b)

Beautiful Popup Pages

Launch a professional event page in minutes — no designer required.

(c)

RSVPs & Waitlists

Manage attendance with one simple link.

(d)

QR Check-In

Know exactly who attended your activation.

(e)

Capture Emails

Grow your community with consent-based email collection.

(f)

Analytics

Track views, RSVPs, attendance, and conversion.

(g)

Share Anywhere

One link for Instagram, TikTok, newsletters, QR codes, and creators.

(05) How it works

Three steps. Then you're inside.

01
Step 01

Discover

Browse every popup happening across the five boroughs.

02
Step 02

RSVP

Save your spot or add it directly to your calendar.

03
Step 03

Experience

Show up, check in, and discover your next favorite brand.

Coming Soon

AI RecommendationsLive Wait TimesFriends AttendingCalendar SyncPush NotificationsNeighborhood GuidesCreator CollectionsReviews & PhotosBrand FollowingExclusive Member Perks

NYC's popup scene finally has a home.

Whether you're looking for your next favorite experience or launching your next activation, Popups NYC is where discovery begins.